The UX Unicorn transforms ideas into experiences.

Expert UX Strategy, Design, and Research.

Our Founder, Nicole Sharratt, brings decades of UX experience in B2B and B2C solutions with a virtual team of UX professionals. “We work with both startups and Fortune 500 companies to define and form innovative experiences and reimagine legacy solutions. Our company brings years of experience designing for and with AI—creating next generation experiences for users.

From innovation and discovery workshops, market research, and detailed designs to deployment and analytics, we provide UX services to support your product delivery.

  • Collaborative Partnership: We work closely with our clients, involving them in every step of the design process to ensure their vision is realized and their goals are met.

  • User-Centered Design: Our approach is grounded in understanding the users' needs, behaviors, and motivations. We prioritize empathy and user insights in all our designs.

  • Data-Driven Decisions: Leveraging quantitative and qualitative data, we make informed decisions that lead to effective and measurable outcomes.

  • Iterative Process: Our iterative design process allows for continuous refinement and improvement, ensuring that the final product exceeds user expectations.

What people are saying

  • "She took User Experience to a level that we couldn't have imagined at FICO."

    Daryl Huff

  • "Nicole can walk into an organization and rapidly resolve UX issues with innovative solutions."

    Michael Robertston

  • "Nicole's ability to understand user needs and translate them into innovative design solutions is unparalleled. She consistently delivered user-centered designs that not only met but exceeded our clients' expectations."

    Abby Messier

  • "Organizations who truly want to be customer-centric can't go wrong with having a designer like Nicole."

    Subhashis (Sub) Mukherjee

We’d love to work with you.