Our Company

With decades of expertise in both B2B and B2C sectors, The UX Unicorn stands as a beacon of innovation in user experience design. Our team has been instrumental in developing award-winning, billion-dollar products and services, making us a trusted partner in the industry. We pride ourselves on blending deep insights with cutting-edge design practices to deliver outstanding results that drive business success and enhance user satisfaction.

Whether you're looking to revamp your digital interface or create new user-centric solutions, The UX Unicorn is your go-to expert for transformative UX strategies.

Our Founder

Nicole Sharratt is a seasoned UX leader with experience leading Fortune 500 UX organizations like McAfee, Intel, and FICO. She has brought new products to life at startups like Ariba and Jumio as well as transforming legacy products into platform services. Nicole has a portfolio of projects that have ranged from web applications to cross platform responsive web apps, as well as dedicated OS experiences.

Nicole is a lifelong UX professional, team builder, leader, and innovator. She has developed and led design teams through years of product releases, new technology, and the introduction of AI into products and services.

Nicole founded The UX Unicorn to bring her skills and the skills of her partners to the next generation of AI powered products.

Our Values

Good UX = Good Business.

Good UX is not just about making things look attractive; it’s about creating efficient, effective, and enjoyable interactions that meet users' needs and drive business success.

Innovation starts with knowing the user.

Understanding users is not just a step in the innovation process; it's the foundation that informs and guides the entire lifecycle of product development and improvement.

Making costly mistakes by not understanding your customer will put an end to your startup future.

Transformation can happen at any time.

UX can transform a product from merely functional to truly remarkable, ensuring it not only meets but exceeds user expectations.

No matter where you are with your product, our goal is to help you reimagine your product for the optimal UX.